Head of Digital Media Communications: Mathias Ssemanda is the Head of Digital Media Communications and Strategy for Makerere University. Ssemanda plays an integral role in promoting the best outlook of Makerere University in the New Media spaces which is appealing to the new generation both regionally and internationally.
Since 2014, Ssemanda has been in the Digital Media industry where he has worked with major brands including Multinational Corporations. Prior to joining Makerere University in February 2018, Mathias Ssemanda was the Head of Digital Media Communications at Africell Uganda Limited, a Telecom Company with presence in over 6 African Countries. On joining Makerere University, Ssemanda brought with him vast experience in Digital Media, and at the right time this was needed. Being a leading research University on the African continent and beyond. Ssemanda had the strategy for this and it has really worked. Ssemanda has grown the Social Media following of the University by 85% from where he found it.
This also includes the creation of more Social Media pages for other units of the university which has improved the flow of information, since our clients are mainly youth who are so much onto their phones. Ssemanda has set the bar high for Universities in the region and today, Makerere University is the benchmark when any University in the region wants to establish a solid Digital Media presence.
During this Coronavirus pandemic, we have seen a rise in the misinformation on social media especially about COVID-19. As our watch-dog on social media, Mathias Ssemanda is responsible for the university’s Coronavirus social media communications.